In 2013, months before Donald J. Trump approached Deutsche Bank seeking a loan to buy the Buffalo Bills, a mysterious new asset appeared on his financial statement. It wasn’t a new hotel, office tower or golf resort. It was “brand value” — $4 billion of it, by Mr. Trump’s account.
from Pocket https://www.nytimes.com/2019/02/27/us/politics/donald-trump-wealth.html
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