How this Chinese founder is reimagining social commerce and outdoing Instagram and Pinterest for more than 220 million users

China’s “post-’95 generation”—as Miranda Qu, cofounder of the social commerce app Xiaohongshu, calls the country’s young consumers—are digitally native, educated, and open-minded. They’re also “a consumption force,” she says, and “they don’t want anything mass market.

from Pocket https://www.fastcompany.com/90345122/most-creative-people-2019-xiaohongshu-miranda-qu
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