NBCUniversal is launching a new feature it hopes will increase conversion rates for advertisers. Called ShoppableTV, it displays QR codes during specific moments in TV shows and take viewers directly to e-commerce sites once scanned.
from Pocket https://techcrunch.com/2019/05/06/nbcuniversals-scannable-shoppabletv-takes-viewers-directly-to-e-commerce-sites/
via TV Aerials Leeds
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