Customer reviews play a key role in helping people decide what to buy on consumer-focused marketplaces like Amazon or app stores, and the same tendency exists in the B2B world, where nearly half a trillion dollars is spent annually on software and IT purchases.
from Pocket https://techcrunch.com/2019/07/23/trustradius-a-customer-generated-b2b-software-review-platform-raises-12-5m/
via TV Aerials Leeds
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